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Idea #1 Inclusion in the Outdoors Problem: A large group of young girls are joining Scouting (formally Boy Scouts) for the first time without the established structure and support of their male counterparts. Purpose: To create a product that is focused around the young girls specific needs when they begin to venture into the outdoors. Idea #2 Different Body Types in Water Sports Problem: The outdoors are constantly becoming more diverse but there is little to any PFD (Personal Floatation Device) that are designed specifically for woman’s varying body types, especially at higher performance levels. Purpose: Create a PFD focused specifically around comfort and functionality for female users, particular at higher performance levels. (i.e. whitewater rafting etc.) Idea #3 Making Safety More Popular for Motorcyclists Problem: Motorcycles have inherent risks and Motorcyclist aren’t wearing vital safety ge...
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